Inclusive Marketing is an approach that looks at the poor not only as consumers but also as producers/suppliers. This approach offers promise to add economic value to goods and services contributed by the poor. It can therefore impact poverty positively by improving the quality of life of the poor."Pradeep Kashyap, Founder & CEO, MART
After profitability, the problem identified is the absence of the right culture for putting inclusive business models into practice and also believe that the talent in their organization is either partly or completely nonaligned with the launch of inclusive models.
It has been observed with the right mix of rewards & recognition and incentives, employees will dedicate them to inclusive growth. New Delhi-based Mankind Pharma, for example, has built a distribution network of committed representatives. The company’s fundamental belief is that medicine should be affordable and accessible to India’s poor and remote populations.